Redefined Creative
We build websites that get HVAC, plumbing, and electrical companies more calls.
The problem with modern agencies
Most home service websites get built and forgotten. The agency collected the check, maybe picked a template, and disappeared. Now you’ve got a site that loads slow, doesn’t show up on Google, and hasn’t generated a single call this month.
You’re not bad at marketing. You just hired someone who didn’t understand your business. HVAC, plumbing, electrical — these aren’t “brands.” They’re operations. The website needs to work like one: answer the phone, show up first, and close the job.
I've run operations. I know what happens when the phone stops ringing...
I’m Keegan Lanier. Before I started building websites, I was running restaurant operations — managing P&Ls, leading teams, and learning what it takes to keep a service business profitable. Our team won the Menu Masters Award at Walk-On’s Sports Bistreaux. I know what it looks like when systems work and when they don’t.
11 years ago I started building websites. Not because I loved design — because I kept seeing good businesses lose customers to competitors with better websites.
Today, Redefined Creative works with home service companies across Central Florida — HVAC, plumbing, electrical, roofing, landscaping — to turn their website into the employee that never calls in sick: it answers the phone, shows up on Google, and books the job.
I don’t build pretty websites. I build ones that pay for themselves.
Our PArtnership Promise
Focused on results.
Committed to being good people.
Value #1
Value #2
Value #3
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Redefined Creative builds high-performance websites
Core Pillars of Your Digital Growth
Predictable Growth Framework through a proven, 3-step strategy
Client Testimonials
Don't listen to us.
Hear it from our partners.
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